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Nicola Pink Communications

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April 22, 2014


Hard Days Night Hotel has become one of the first 100 companies across the UK to be awarded a new Chartermark declaring it is fit to welcome Chinese visitors.

The GREAT China Welcome Charter is a new initiative from VisitBritain to make Britain the destination of choice for the rapidly growing Chinese market. Visitors from China have doubled in the last five years and tourism bosses hope they will treble again by 2020.

The new Charter will help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Chinese and adapting their products for the market.

General Manager of Hard Days Night Hotel, Mike Dewey, said: “We pride ourselves on providing very high standards of service to all our customers and the Chinese are no exception.

“We hope that our new collaboration with the GREAT China Welcome Charter will enable us to continue to withhold a strong interest from China, especially due to our culture adaptability, Beatles’ history and city central location.”

Formulated by VisitBritain, the praised initiative is set to secure 650,000 East Asian visitors, which will result in boosting the UK economy by £1.1 billion over the next six years. The Charter will encourage British tourism providers to provoke increased numbers of Chinese tourists, by aiding guidance in the development of bespoke products and services.

Sandie Dawe, Chief Executive of VisitBritain, said, “There is strong evidence that businesses that go the extra mile in catering for certain nationalities quickly reap the benefits.

“Hard Days Night Hotel is a great example of a hotel that has been quick to recognise the massive potential of the Chinese market and invested accordingly. We’re delighted to be able to count them as one of our first 100 members and hope that many more British tourism and hospitality businesses will follow their example.”

For more information about Hard Days Night Hotel visit details regarding the Charter can be found on